G.I.Joe: The Rise of Cobra

Year Released: 2009
Directed by: Stephen Somers
Starring: Channing Tatum, Marlon Wayans, Incredibly Hot Sienna Miller, Rachel Nichols
Production Company: Paramount Pictures
Release Date: August 7, 2009

I remember when Stephen Somers burst onto the scene with The Mummy. Here was a franchise that hadn’t been touched in long time, and was a classic movie monster. At the time, I was blown away, digital effects were gaining ground, and the story was solid. Pretty good material for its time. G.I.Joe on the other hand is based on the popular American cartoon television series that more Gung, than Ho. It glorified guys with big guns and promoted American Values such as reading (“Knowing is half the battle”) and other forgettable things that I can’t seem to muster up right now.

Take those elements, and the child like wonder of Somers who is able to treat the source material in the same way many 10 year-olds did. The end product is something that is both insulting to the intelligence, and completely non-sense. What a complete waste of money. The only reason I wanted to see this was for Dennis Quaid, and he’s quickly stepping into the realm of B-movie actor in quad leaps after watching G.I.Joe.

I kinda wish I paid more attention to the “Travelling Pants” movies…

As a paying movie-goer, we have to suspend our belief every once in a while, and take what is given to us. I simply cannot accept what happened here, all the dialogue is cookie cutter thin, and the characters are stock representations of their plastic toy counterparts, with as much appeal behind a blister pack. The plot makes no sense the special effects were bargain basement. If Stephen Somers set out to make his movies as uninteresting, and un-entertaining as possible, by Joe, I think he’s hit the perfect note here.

I’m never sure what to expect with a Wayon Brother cast into an action role. You either get “White Chicks” or some variation of the Halloween mash’em ups. With that mind, they’re usually into gross out humor with B-List actors. Well, there’s no gross out humor here, but there’s plenty of B-lister’s on stage strutting their stuff in the hopes an A-list action director comes calling with a casting sheet. Even Dennis Quaid seems to be hamming it up with his serious, gruff, plastic-type mannerism that comes off as cartoonish, and to think he’s got the most serious role. C’mon Dennis, you’ve done so many good films, why choose this one to screw with your karma?

Style takes a backseat to substance here folks, and this is the end product so many of us were waiting for, and now will forever be stuck with. It’s a reminder, that in a time of technological wonders, we can have high expectations, yet have them dashed in a moment. For that, I firmly place the blame on George Lucas for forgetting to write scripts to his prequel movies. For shame people, for shame.

Bet you had to look twice, didn’t you?

The comedy should add to the exciting things on screen, but the comedy here comes completely from the visual effects department. There simply is no consistency when jumping from scene to scene; the backgrounds are straight out the cartoon, complete with brightly colored palettes and bad lightning techniques. Marlon simply shows up the green screen set with his attitude. And at least he’s sporting a character, the rest are either too busy brooding or trying to remember their simple dialogue they’re all played off as foolish and silly. At least Snake Eyes had the good grace to take an oath of silence and let his physicality take the main presence over the rest of the amped up cast.

2009 was a dismal summer of movies, Transformers: Revenge of the Fallen, one of the most anticipated sequels of the year fizzled, the Terminator prequel/sequel received more attention behind the scenes with Bale’s rant than in the box office, and it just doesn’t seem to add up. Perhaps money doesn’t make a good product (too many cases in point here). G.I.Joe just fails me at every level. At least Transformers believed in itself enough to try to sell me on the idea. The sales pitch falls flat in G.I.Joe, it was more DOA than COD, and that’s from a guy who had to watch a rental.

2.0 out of 10

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